Liking Isnt Helping Campaign, The Power Of Language Ppt Download

Publicis singapore used heartbreaking images like this one as a wake up call for facebook philanthropists.

Poster 2020 biden yard sign. Its all very well liking a charitable cause on facebook but what difference does it make. Although liking and sharing these photos and articles raises awareness it does not actually help calamity victims. A recent ad campaign for singapore charity crisis relief singapore confronts the idea of facebook philanthropy reminding us that liking or sharing issues of crisis around the world on facebook isnt nearly enough.

Social media has no way of connecting people directly to a charity or cause. Crisis relief singapore is running an ad campaign called liking isnt helping which uses photos showing victims of war and natural disasters to encourage volunteerism with an ironic twist. Change a life says the slogan of the campaign.

In 2013 one of the leading multinational advertising and public relations firm publicis groupe released a powerful ad campaign for crisis relief singapore crs called liking isnt helping the ad campaign consisted of three real press pictures of showing different catastrophes that had occurred in singapore. Liking isnt helping is the headline of a heart wrenching ad campaign by publicis singapore created for crisis relief singapore a christian disaster relief organization run by volunteers. It really puts our activism in perspective.

What it can do is spread awareness but awareness doesnt necessarily translate into action and this is the root of the liking isnt helping campaigns message. Crisis relief singapore a disaster relief organization has decided to do something about it. Crisis relief singapores ad campaign like isnt helping was created to show that liking a photo on social media does not help the ones on the photo.

The ads show powerful and heartbreaking images encircled by a slew of thumbs up signs and read liking isnt helping. Liking isnt helping liking isnt helping is the headline of a provoking ad campaign by publicis singapore that was created for crisis relief singapore a disaster relief organization run by volunteers. The key components consist of the background the children as the focus of the images the black and white filter and the repetition of the thumbs up hands.

The liking isnt helping campaign uses real shocking press images of children in distress then surrounds them with hands giving thumbs up. Social media is a waste of time when it comes to charity or causes. Shocking real press images representing three catastrophes.

Most importantly though what social media can do is bring like minded people together into communities that actually do some real good through public support donations. The images are composites of real press photos and facebook style thumbs ups accompanied by the message that. Powerful liking isnt helping campaign reminds people that they are not doing much good.

Flood war and earthquake are composed together with thumbs ups mimicking the facebook.