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Biden build back better. In 2003 taco bell lost a lawsuit by two michigan men who had pitched the concept of the chihuahua to taco bell six years earlier at a licensing show in nyc. It perhaps reached its final chapter friday when a unanimous three judge federal appeals panel ruled that taco bell couldnt pawn off 42 million in damages on its former advertising agency tbwa chiatday. Posted on october 25 2020 october 25 2020.
Taco bell loses 42 million chihuahua ruling. Taco bell attempted to shift liability onto advertising agency tbwa. Originally published january 24 2009 at 1200 am.
Taco bell worked with thomas rinks and joseph shields for over a year developing the chihuahua campaign and commercials but taco bell failed to pay the men according to court documents. Taco bell sued the ad agency twba in a lawsuit over who had to pay the small independent advertisers whose idea was stolen. Harris husband but instead found he successfully handed taco bell a big chalupa 42 million legal bills in.
Journalists tried to dig up some poop on sen. Kamala harris lawyer husband won taco bell chihuahua lawsuit with dogged pursuit. The dogs creators joseph shields and thomas rinks sued taco bell in federal court in 1998 for breach of contract and other claims for failing to pay for the use of the pairs chihuahua character in a popular three year advertising campaign.
One of the most high profile lawsuits in the legal career of doug emhoff the husband of democratic vice president hopeful kamala harris is a decade long battle over the taco bell chihuahua. The taco bell chihuahua litigation has had an ugly history littered with defeats for the fast food giant disqualified law firms and tens of millions in damages payments.
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